Mason's clothing

A trip to South America. A coincidence. A clear falling in love. At the sight of some military garments formerly worn by the Colombian Army, the managers of Mason's immediately guessed the potential of a resistant and essential wardrobe, something beyond time and history.

Jackets, slacks, shirts made of cotton, a type of cotton bearing outstanding characteristics as to performance and wearability. Libertador was the name of the fabric.

Mason's was born about 30 years ago and, since then, it has always believed in and handed down universal values, such as freedom for each human being, care for "nature" and recycling energy as a duty.

Furthermore, Mason's has been constantly getting inspiration from the great icons of the past, such as Che Guevara, JFK, Ghandi and the Dalai Lama: different men with a unique purpose: independence of will, democracy and freedom.

There are intentions which can be expressed through different gestures and words although having the same object: to define essentiality, to give a synthetic answer to complexity of life.

To represent the self, to be aware of own space, to propose to the world, to dress, to chose the most suitable aesthetics, to satisfy ever more sophisticated requirements. These are the reasons why fashion and clothing play an important role in our life.
Mason's product takes place in the above philosophy: Mason's artefacts are sophisticated, of a complex concept, neverthless showing an apparent simplicity.

Aesthetic plays here a difficult and simple part since it must be at the service of functionality.